A lot has been made of Donald Trump’s use, or abuse, of social media, especially his late-night Twitter tirades. At the beginning of summer, before the Republican presidential nominee’s “grab ’em by the pussy” meltdown, I wrote a blog post for Above the Fold Media, using Mr. Orange Head as an example of someone who has a poorly thought-through digital marketing plan.
I point out that Trump has been criticized for his narrow use of social media and not having a “ground game” – a sophisticated cross-digital media strategy to get out the vote, especially in all-important swing states. As a result of his lack of social media presence, Clinton’s campaign website was, at that time, recording five times the traffic of the Donald’s, and may be one reason she was trumping him in online donations.
