Drowning in Content

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Content marketing is still everybody’s favourite new boy toy. But he is getting a bit older and more worn, and has to work harder to command attention in a increasingly competitive market.

Sure, he remains cute. A fresh stream of content is still the way to get noticed online, to up page rankings, to establish yourself as an authority with your market and to build customer relationships. But the trouble is the sheer volume of content being produced. We’re drowning in it. There’s more information being posted than there are eyeballs to read it. I’ve heard that as many as 27,000,000 new new pieces of content are  produced and shared online daily.

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Serenity After Trial

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“I thought the process was going to be hideous, humiliating and shameful,” Karen recalls of her bankruptcy more than a decade ago. “I was terrified when I went to see Richard Killen. I was in tears as I walked into his office.”

Karen’s story of battling debt is a familiar one. She had decided to make a brave midlife career change from working as a bartender. Finding employment in a Toronto health food store, she made the decision to go back to school to get certified as holistic nutritionist. . . . Read the blog post I wrote for Richard Killen & Associates, showing how their trustee services helped a woman cope with one of the most difficult trials of her life.

Coffee Mountain High in Jamaica

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There’s coffee and then there’s coffee.  The world’s best cup may be Jamaican Blue Mountain coffee, with its smooth rich flavor and lack of bitterness.

The Blue Mountains of Jamaica are so named for the azure haze that wreathes its peaks, which 2,256 meters above sea level. Covering the eastern parishes of St. Andrew, St. Thomas, Portland and St. Mary, the mountains boast the ideal conditions for coffee growing, with their cool mists, abundant rainfall, rich volcanic  soil offering excellent drainage and prolonged growing season.

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Graduating into Debt

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Getting a student loan can be double-edged sword. Many kids can’t afford a higher education without one. But the downside is that a lot of students are graduating with huge debts that they many find hard and in some cases impossible to pay off.

The problem of student debt in Canada is on the rise. According to a September 2013Globe and Mail article,  accumulated student debt is now more than $15 billion nationally, and perhaps as high as $23 billion, if you take into account credit card debt, lines of credit and provincial loan programs.

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Four Ways to Experience Provence

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I am writing series of weekly marketing e-blasts for LaCure, the luxury villa company, targeting different market segments. These would direct clients, repeat clients, travel agents, partners such as American Express, Andrew Harper and Home Away. The following is aimed at Andrew Harper agents, promoting Provence and its summer festivals to its client base.

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