At one time, search engine optimization was a narrowly defined profession, tinkering under the online hood to up page rankings in search engines, particularly Google. But SEO has made the transition from link building to brand building – from specialty supplier to essential digital marketing partner.
In the past year, I have served as senior writer on a number of projects with Toronto SEO/digital marketing agency Above the Fold Media, run by David Sahly. The work has included content marketing plans, specialized landing pages, pay-per-click campaigns and sales personas for lawyer, bankruptcy trustee, real estate and other clients, as well as site writing and blogging for ATF itself.