Interactive
The optimized blog post that drives social media content and serves as a basis for specially targeted e-newsletter: Marketing and communicating on the Internet is about rallying tribes. Whether the tribes are Facebook likes or Twitter followers, they must be reached and moved to act.
With unlimited information available at the stroke of keyboard or a swipe of the tablet or smartphone, your words must cut through the clutter. To remain competitive in an online realm where SEO has levelled the playing field, constant streams of content are required to improve page rankings.
If this content is rich and read and linked to, then it will be effective, whether it is social media post, a B2B website or a marketing e-blast.
LaCure is North America’s largest and most luxurious villa rental company. As their community manager, I edit and sometimes write twice-weekly posts for their magazine blog, do daily post on Twitter, Facebook and Google+, and issue a monthly newsletter, highlighting some of the best of the content. I work hand-in-hand with an SEO team, who
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As community manager at Applied Arts, I wrote daily blog posts, used to drive content to Facebook and Twitter (supplemented by social media-only posts), and served as the basis of a biweekly e-newsletter. I drove low social media numbers up to more that 10,000 Twitter followers and almost 8,000 Facebook likes. The AA Wire newsletter
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As the online and print editor of Applied Arts, I made sure that the magazine website had a varied supply of Web-only content. The program included opinion pieces, portfolios, step-by-step studies and Split Run. The last feature, including this Split Run profile of Toronto’s Henrieta Haniskova, written by Heather McKay, showed an artist’s print
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I have co-written blog posts with Richard Killen, a Toronto bankruptcy trustee, for the business he founded, Killen Landau & Associates. Richard well understands that his business isn’t primarily about numbers and regulations (though these are important) but about giving people hope who are facing the most fear-filled time of their lives. Read a sample
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I was one of three writers who produced more than 30,000 words of copy in a few weeks, as part of a complete design and content overhaul of the Allstream website. In writing about Allsteam’s business-to-business products and services, we positioned the telecommunications company as more agile, focused and responsive than its giant Canadian competitors. For
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Thee Divine Villa’s Roaring Pavilion, in St. Ann’s Bay, Jamaica, is one of the Caribbean’s most luxurious villas. It is located on James Bond Beach, where they shot the scene from the 1963 007 film Dr. No, in which Sean Connery meets Ursula Andress (Honey Rider) after she emerges from the sea in the famous white bikini.
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As the community manager of Applied ArtWorks, I took care of the blog, social media and site for the startup venture. ArtWorks offered galleries selling limited-edition artist prints and the assignment services of commercial photographers and Illustrators. Here’s a sample post: Discover the Art of Easy Living If summertime is about easy living, then
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To launch a new line of very elegant and sexy swimwear and beachwear, the owners asked me to write V Del Sol’s website, catalogue, press releases, e-cards, special promotions and other marketing materials. In V Del Sol’s brief, meteoric run, it got rave reviews from the fashion media, ranging from Glamour to Vogue, and achieved that rarest
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