The optimized blog post that drives social media content and serves as a basis for specially targeted e-newsletter: Marketing and communicating on the Internet is about rallying tribes. Whether the tribes are Facebook likes or Twitter followers, they must be reached and moved to act.

With unlimited information available at the stroke of keyboard or a swipe of the tablet or smartphone, your words must cut through the clutter. To remain competitive in an online realm where SEO has levelled the playing field, constant streams of content are required to improve page rankings.

If this content is rich and read and linked to, then it will be effective, whether it is social media post, a B2B website or a marketing e-blast.

Roaring Pavilion

Thee Divine Villa’s Roaring Pavilion, in St. Ann’s Bay, Jamaica, is one of the Caribbean’s most luxurious villas. It is located on James Bond Beach, where they shot the  scene from the 1963 007 film Dr. No, in which Sean Connery meets Ursula Andress (Honey Rider) after she emerges from the sea in the famous white bikini.

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Applied Artworks

As the community manager of Applied ArtWorks, I took care of the blog, social media and site for the startup venture. ArtWorks offered  galleries selling limited-edition artist prints and the assignment services of commercial photographers and Illustrators. Here’s a sample post:   Discover the Art of Easy Living If summertime is about easy living, then

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