Write for a Cause


Writing for charities and non-profit organizations has its own rewards. Modest fees are compensated by the chance to help support a worthwhile cause, with built-in material for great storytelling.

But in doing work I really enjoy for a national at-risk youth charity and a U.S. educational foundation, I have found that the writing is as much about brand, image and money as it is for any corporate client.

The United States apparently has more than 1.1 million public charities. And Canada boasts an estimated 170,000 charities and non-profits. All of these organizations need to differentiate themselves and relate how well they do their missions to get increasingly scarce public and private funding.

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Getting Trumped in Digital Marketing


A lot has been made of Donald Trump’s use, or abuse, of social media, especially his late-night Twitter tirades. At the beginning of summer, before the Republican presidential nominee’s “grab ’em by the pussy” meltdown, I wrote a blog post for Above the Fold Media, using Mr. Orange Head as an example of someone who has a poorly thought-through digital marketing plan.

I point out that Trump has been criticized for his narrow use of social media and not having a “ground game” – a sophisticated cross-digital media strategy to get out the vote, especially in all-important swing states. As a result of his lack of social media presence, Clinton’s campaign website was, at that time, recording five times the traffic of the Donald’s, and may be one reason she was trumping him in online donations.

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