Blogging continues to be an important part of many companies’ content marketing strategy. In order to work, the blog posts need to be published on a regular schedule and targeted to specific business objectives. I have worked with clients and their SEO houses to develop calendars of ideas, with firm publication dates that ensure a regular flow of focused content.
How the blog is used as part of a larger inbound marketing strategy, or works in conjunction with social media posts and marketing e-blasts or newsletters, also must be part of the planning and strategy.