Blogging as Part of Your Content Strategy

Blogging continues to be an important part of many companies’ content marketing strategy. In order to work, the blog posts need to be published on a regular schedule and targeted to specific business objectives. I have worked with clients and their SEO houses to develop calendars of ideas, with firm publication dates that ensure a regular flow of focused content.

How the blog is used as part of a larger inbound marketing strategy, or works in conjunction with social media posts and marketing e-blasts or newsletters, also must be part of the planning and strategy.

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