Money Doesn’t Grow on Trees


For more than 20 years, Bill had run a successful Toronto tree care business, doing tree removals, pruning, planting and much more. His finances fell into the rhythm of the growing season. In the spring, the work would flood in and then taper off into the summer and fall.

In the winter, during his downtime, Bill would use credit cards to finance advertising, equipment purchases, insurance payments and personal expenses. He would depend on the work coming in the following spring to pay things off and get him ahead in the game. . . . Read the full blog post I wrote for Richard Killen & Associates.

All the Brand News That’s Fit to Click

Image by Llangwitches.

Image by Langwitches.

Journalism is dead. Long live journalists.

OK, the industry isn’t really dead; it’s in transition. Its underbelly, tabloid journalism, already lives online quite nicely, thank you very much, with its slavering focus on sex, sensationalism and celebrities. But fewer readers and greater costs mean that “serious” journalism is in flux – it’s not yet certain whether it will continue to be offered by traditional media companies trying to reinvent themselves or fall completely under the sway of new Net entities.

Even though traditional media numbers are dwindling, there is an increasing demand to tell good stories online, especially on behalf of brands.

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