RFP: Request For Perplexity



It’s tough not knowing. As you craft the response to an RFP (request for proposal) on behalf of the creative agency or event-management firm, you wonder if you are competing on a level playing field.

Sure it’s sweet when you know. You’re told by the branding agency that the potential client has let them know on the sly the job will be theirs. The RFP process is a mere formality.

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