Know When to Shut Up

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As a copywriter you have to know when to keep your words to yourself. Sadly, there are great pictures and layouts that can speak for themselves, with only a little ¬†support. These are ads created by Chris Hoy of Rivet Design for Ballentine Construction, a cottage and home renovation company based in Point au Baril, Ontario. Virginia MacDonald‘s photographs of cottage interiors are so gorgeous that the rooms speak for themselves. I merely report what they say and add a tagline.

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