Writing for charities and non-profit organizations has its own rewards. Modest fees are compensated by the chance to help support a worthwhile cause, with built-in material for great storytelling.
But in doing work I really enjoy for a national at-risk youth charity and a U.S. educational foundation, I have found that the writing is as much about brand, image and money as it is for any corporate client.
The United States apparently has more than 1.1 million public charities. And Canada boasts an estimated 170,000 charities and non-profits. All of these organizations need to differentiate themselves and relate how well they do their missions to get increasingly scarce public and private funding.