For three decades, LaCure has been a market leader in luxury villa rentals, providing an exclusive alternative to high-end vacation resorts. Over the years the market has become more crowded with competition, especially with the easy access to travel research and arrangements provided by the Internet.

LaCure recently relaunched its site. The copy I wrote emphasizes not only the company’s long experience and diverse portfolio but its human touch. While the Internet may boast unlimited  travel choices, it’s often hard to judge the difference between good deals and the bad.

LaCure vets all its properties according to rigorous standards developed over the decades, guaranteeing that there is no gravel among its gems. And its travel experts work with clients to find the property and program that best matches their needs.

Sounds like a good proposition for a target more motivated by quality, service and novelty than price.