Left: Scott Thornley + Company’s annual report for the University of Toronto Scarborough. Right: The Works Design’s annual report for Corby Distilleries.
After working 15-hour days for a month to meet deadlines for two annual reports, I can say that the market for ARs isn’t dead, though I may be.
I had heard from many designers that AR work had dried up with diminished budgets as the reports went online, reducing print runs dramatically. What once had been a design stable with eye-popping budgets had become a pain in the ass no longer worth the nail-biting deadline pressure.