Tag / sasges inc

by peter

Creating a Campaign With Legs

24 Harmony on the Roof

Great milestones shouldn’t be allowed to tiptoe by. I worked with Rita Sasges and her team at Sasges Inc., the dynamic Calgary design and branding studio, to create a campaign with legs for 40th anniversary of the Calgary TELUS Convention Centre (CTCC).

The marketing effort leveraged Sasges Inc.’s 2012 Be Part of the Energy rebrand for Calgary as the robust platform to celebrate CTCC’s  four decades as the city’s premier meeting and conference destination. It attracts some 250,000 visitors a year, helping to keep the downtown vital.

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by peter

Art for Government’s Sake

acad

I’ve completed projects for two Calgary clients that underscore the truth that a thing’s value isn’t found in its price tag.

Or, as Oscar Wilde said famously, “What is a cynic? A man who knows the price of everything and the value of nothing.”

The cynic in this case is the government, whose financial support of art, art education and public facilities more and more depends on proving adequate returns on investment.

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by peter

House of 4-H Cards

4HCardGIFBlog2

 

Pigs that fly, steers that sell themselves, a course for horses – all made from cards.

Sometimes good design can act as a trigger that unleashes a flood of creativity. This is what happened when Enbridge Inc. came to Sasges Inc. as the national sponsor of 4-H Canada’s 100th anniversary celebrations last year. They asked us to develop a commemorative gift that would be distributed to all of 4-H members, and to create an online campaign to promote engagement across the country. . . .

Read the blog post I wrote for Calgary’s Sasges Inc., talking about the great multimedia project they undertook for Enbridge Inc., helping to sponsor the 100th-anniversary celebrations of 4-H Canada.