Creating a Campaign With Legs

24 Harmony on the Roof

Great milestones shouldn’t be allowed to tiptoe by. I worked with Rita Sasges and her team at Sasges Inc., the dynamic Calgary design and branding studio, to create a campaign with legs for 40th anniversary of the Calgary TELUS Convention Centre (CTCC).

The marketing effort leveraged Sasges Inc.’s 2012 Be Part of the Energy rebrand for Calgary as the robust platform to celebrate CTCC’s  four decades as the city’s premier meeting and conference destination. It attracts some 250,000 visitors a year, helping to keep the downtown vital.

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