Let’s Talk Verbal Identities

Photo by Giedrius.

Photo by Giedrius.

So verbal identities are a thing. . . . When did verbal identities become a thing?

I recently met Scott Christie, the creative director at Interbrand in Toronto. Scott mentioned in passing that the practice of creating ‘verbal identities’ was a big thing, with a lot of writers devoted to it, at the New York Interbrand office. And now they were trying to introduce the discipline to Canada.

I nodded sagely then rushed home and googled ‘verbal identity interbrand’ and got this  explanation:

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