So verbal identities are a thing. . . . When did verbal identities become a thing?
I recently met Scott Christie, the creative director at Interbrand in Toronto. Scott mentioned in passing that the practice of creating ‘verbal identities’ was a big thing, with a lot of writers devoted to it, at the New York Interbrand office. And now they were trying to introduce the discipline to Canada.
I nodded sagely then rushed home and googled ‘verbal identity interbrand’ and got this explanation: