Content marketing is still everybody’s favourite new boy toy. But he is getting a bit older and more worn, and has to work harder to command attention in a increasingly competitive market.
Sure, he remains cute. A fresh stream of content is still the way to get noticed online, to up page rankings, to establish yourself as an authority with your market and to build customer relationships. But the trouble is the sheer volume of content being produced. We’re drowning in it. There’s more information being posted than there are eyeballs to read it. I’ve heard that as many as 27,000,000 new new pieces of content are produced and shared online daily.