Painting Your Jalopy


During a four-month contract, working with Ariad Communications, I wrote daily blog posts for the Yellow Pages Group, driving traffic to specific categories of their advertisers. Here’s one from the Automotive section:

As a car owner, a new auto body paint job is one of the most satisfying improvements you can make to your chariot. Here’s how to do the best paint job you can.

Perhaps your car is looking dingy, or it’s just time for a different look. Painting your car can be one of the most satisfying improvements you can undertake—like changing your hair colour. . . . Read the entire post here.

All the Brand News That’s Fit to Click

Image by Llangwitches.

Image by Langwitches.

Journalism is dead. Long live journalists.

OK, the industry isn’t really dead; it’s in transition. Its underbelly, tabloid journalism, already lives online quite nicely, thank you very much, with its slavering focus on sex, sensationalism and celebrities. But fewer readers and greater costs mean that “serious” journalism is in flux – it’s not yet certain whether it will continue to be offered by traditional media companies trying to reinvent themselves or fall completely under the sway of new Net entities.

Even though traditional media numbers are dwindling, there is an increasing demand to tell good stories online, especially on behalf of brands.

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