Hydro One, Ontario’s giant electrical utility needed a rush job: A 20-page booklet, covering letter and other collateral that would be sent to new and returning users of the service. Besides introducing the consumers to the available services and providing practical advice, the materials were designed to personalize the giant entity, address concerns about rising electricity costs and outages, and answer any questions customers might have. I did the job through design firm 52 Pick-up.

See the brochure inside text here.