The same thing done over and over again is not new work. To stay fresh requires entry into unfamiliar territory.

My work spans marketing communications for glamorous villa and bathing suit companies, web presences for high-tech telecommunications multinationals and software startups, and even the lyrics of a commercial jingle for a Jamaican shoe company.

I once wrote an installation brochure for a manufacturer of steel roofing tiles, despite barely making it through shop class in junior high school.

I’m a quick study. So technology, lifestyle, financial . . . whatever – lay it on! Just no more installation brochures. Please.