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eBay.ca Brochure
This is one of six brochures that I wrote for eBay.ca. It uses
a friendly step-by-step format to explain the basics of selling
to new users of the thriving online marketplace. Click
here to read the brochure. |
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GSW Annual Report
To write the theme copy for the GSW annual report, I interviewed
the presidents of GSW’s three companies, as well the overall
corporate
president. Since the Canadian-owned manufacturer of water heaters
and building products posted a great year, the overall theme
of the report is “Delivering the Promise.” Click
here for the theme text. |
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Imperial Smelting & Refining
Imperial Smelting & Refining is Canada’s only privately
owned precious-metal manufacturer and refiner. To celebrate
its 90th anniversary, it took out a series of ads in Canadian
Jeweller magazine and, in one issue, ran this facing page of
advertorial. In the profile celebrating the company’s
history, I identify Imperial’s deep family roots as the
source of its continuing success. Click
here for the article. |
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Magazines Canada Hero Project
The Manufacturing and Technology Committee of Magazines Canada
wanted to find a way to relieve some of the production nightmares
plaguing prepress departments and printers. So I wrote this
lavish 80-page booklet, called Look Like a Hero,
giving art directors the information they need to negotiate
the ever-changing
print production process. By successfully translating what
they create on computer into print, the art directors can
become
a hero to their bosses or clients. Click
here for the text from two pages of the booklet. |
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The Randolph Group Newsletter
I edited the newsletter on behalf of The Randolph Group, Toronto-based
consultants to public and not-for-profit organizations on
issues
of strategy, organization and business planning. In The
Randolph Report, the company principals share their expertise
with clients and potential clients and they also highlight
recent work. Click
here to see the newsletter cover. |
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Royal LePage Advisors Ad
This ad for Royal LePage Advisors—Canada’s largest
company of commercial real estate valuation and advisory professionals—ran
in the Toronto Business & Market Guide. Click
here to see ad. |
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Travel Trust International Web Site
Travel Trust International is a Toronto-based travel company
with a wide variety of corporate and leisure clients. My
copy
for its Web site emphasizes that TTI provides all the professional
services of its big-name competitors but with an added personal
touch. Click
here to visit the site. |
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