To launch a new line of very elegant and sexy swimwear and beachwear, the owners asked me to write V Del Sol’s website, catalogue, press releases, e-cards, special promotions and other marketing materials. In V Del Sol’s brief, meteoric run, it got rave reviews from the fashion media, ranging from Glamour to Vogue, and achieved that rarest of distinctions for a bathing suit: the cover of Sports Illustrated.
To get retail fashion buyers to visit the V Del Sol booth at swimwear’s most important exhibition, the Miami SwimShow, we sent out this e-invite. It plays on the glamour of the company’s creative director, Véronique de la Cruz, a former Miss France and swimsuit aficionado. To read the invitation, click here.