A lot has been made of Donald Trump’s use, or abuse, of social media, especially his late-night Twitter tirades. At the beginning of summer, before the Republican presidential nominee’s “grab ’em by the pussy” meltdown, I wrote a blog post for Above the Fold Media, using Mr. Orange Head as an example of someone who has a poorly thought-through digital marketing plan.
I point out that Trump has been criticized for his narrow use of social media and not having a “ground game” – a sophisticated cross-digital media strategy to get out the vote, especially in all-important swing states. As a result of his lack of social media presence, Clinton’s campaign website was, at that time, recording five times the traffic of the Donald’s, and may be one reason she was trumping him in online donations.
Donald Trump’s failed digital presence and the affect it has on his prospects serve as a sobering reminder of the need for effective online marketing strategies for small business. Statistics show time and again that online marketing costs less and delivers more than traditional means. For example, Demand Metric claims that content marketing costs 62% less than traditional marketing and generates three times as many leads.
Another stat from Smart Insights reveals that while most companies try to do some content marketing that 50% do it without a sound plan. And without a plan for any kind of digital marketing, you run the risk of becoming irrelevant and being overwhelmed by the competition, just like, well, you know who.
Read the blog post here.