title-iconFour Ways to Experience Provence


I am writing series of weekly marketing e-blasts for LaCure, the luxury villa company, targeting different market segments. These would direct clients, repeat clients, travel agents, partners such as American Express, Andrew Harper and Home Away. The following is aimed at Andrew Harper agents, promoting Provence and its summer festivals to its client base.

Dear Andrew Harper Agents,

Immersed in the winter that never seems to end, many of our thoughts turn to warmer climes and times. The lyrical landscapes and the magical light of Provence in particular beckon. While Provençal wine and cuisine can be enjoyed year round, its culture is best sampled in summer in a series of festivals.

In July and August, for example, Festival d’Avignon offers a variety of theatrical performances at venues around the city that celebrate its architectural heritage, including the Popes’ Palace.

For those who like their ivories tickled, La Roque d’Anthéron, near Aix-en-Provence, is a showcase of great piano music – from jazz to electronic to classical – played by young upcoming talent and some of the world’s greatest international performers.

Opera lovers will sing the praises of Festival d’Aix en Juin, in Aix-en-Provence in June, or should go to Les Chorégies d’Orange, in Orange, in July and August, where productions are held in the magnificent venue of an ancient Roman theatre.

Of course, the best way to enjoy any festival in Provence is from the home base of your own villa. LaCure has a wide selection, including magnificent Les Vieilles Pierres, a six bedroom villa (depicted above) located in the heart of the Luberon.  The landscaped property features a beautiful kitchen garden, and its own lavender field.

Call, email, or drop by our website, and we’ll help you book a fabulous summer of wine, cuisine and culture in Provence.

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